Publicity: marketing and communications
More information
Click on the appropriate link below for more information:
Top ten tips - Marketing tips
Agree the strategy - Start with the business plan
Branding - The importance of brand
Targeting - Reach your target audience
Response Management - Monitor who responds
Databases - Manage your data legally and effectively
Media releases, editorial and social marketing - Tips on editorial and social media
Monitoring - Are you getting the results you need?
Information in this section is extracted from the:
Building Resilience Resource Pack (pdf - external website link)
This pack was co-ordinated by Voluntary Action Leeds for the West Yorkshire Local Development Agency. It brings together resources and information from a range of West Yorkshire agencies.
Online guides are developed by the Media Trust:
Marketing, publications and communications guides (external website link)
Community Newswire (external website link)
Your marketing and communications strategy begins with your business plan. What have you planned to do and what do you need to achieve?
When you have established the aim of your marketing and communications, the key things you need to think about in reference to your aims are:
- Who do you need to talk to or target to achieve this?
- What do you need to tell them?
- What is the best way to tell them? ie at a meeting or via a newsletter
- How can you monitor the effectiveness of your communications?
This section covers how to plan your marketing and communications, use some of the new social marketing techniques and monitor how effective your communications have been.
